| 张洪1，方文杰1*，罗景峰2.消费者旅游购物风险感知评价及差异研究
——以厦门市为例[J].海南师范大学学报自科版,2020,33(3):299-306 |
| 消费者旅游购物风险感知评价及差异研究
——以厦门市为例 |
| Study on Tourism Shopping Risk Perception Evaluation andDifference:a Case Study of Xiamen City |
| |
| DOI：10.12051/j.issn.1674-4942.2020.03.009 |
| 中文关键词: 旅游购物 风险感知评价 风险感知差异 厦门市 |
| 英文关键词: tourism shopping risk perception evaluation risk perception difference Xiamen |
| 基金项目:安徽省哲学社会科学规划项目（AHSKQ2017D3）；国家级大学生创新创业训练计划项目（201710357199） |
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| 中文摘要: |
| 旅游购物是消费者普遍喜爱的活动，对目的地创收、形象、吸引力等产生深远影响，但
频频发生的旅游购物风险问题已成为各旅游地发展旅游购物的重要阻碍。文章以厦门市为例，进
行了旅游购物风险感知评价与差异研究。结果表明：旅游购物风险感知可以由财务、功能、时间、
心理、身体、社交和服务风险7 个风险感知维度及18 个风险感知指标共同阐释；财务、时间、功能风
险为关键风险感知维度，服务、心理、身体风险为次关键风险感知维度，社交风险为非关键风险感
知维度；旅游购物风险感知指标可划分为7 个高风险感知指标、3 个可控风险感知指标、4 个低风险
感知指标和4 个侥幸风险感知指标；不同性别消费者风险感知评价差异不显著，而不同年龄、受教
育程度、月收入、职业的消费者的相应风险感知评价有显著差异。 |
| 英文摘要: |
| Tourism shopping is regarded as a popular activity among consumers, which has a profound impact on the in⁃
come, image and attraction of destinations. However, frequent tourism shopping risk problems have become an important ob⁃
stacle to the development of tourism shopping in tourist destinations. Taking Xiamen city as an example, the paper studied
the tourism shopping risk perception evaluation and its difference. The results show that the tourism shopping risk percep⁃
tion can be described by financial, function, time, psychological, physical, social and service risk perception dimensions
and 18 indicators of risk interpretation. Financial, time and functional risk can be classified as key risk perception dimen⁃
sion, service, psychological and physical risk as secondary risk perception dimension and social risk as non-critical risk
perception dimension. Tourism shopping risk perception indicators can be divided into 7 high risk perception indicators, 3
controllable risk perception indicators, 4 low risk perception indicators and 4 fluke risk perception indicators. There was no
significant difference in risk perception evaluation among different genders, while there were significant differences in risk
perception evaluation among different age, education level, income and occupation. |
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