| 王镇宁，骆培聪.基于IPA分析的旅游景区厕所游客感知研究[J].海南师范大学学报自科版,2019,32(2):208-214 |
| 基于IPA分析的旅游景区厕所游客感知研究 |
| Tourists' Perception on Toilet in Tourist Scenic Spot Basedon IPA Analysis |
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| DOI：10.12051/j.issn.1674-4942.2019.02.016 |
| 中文关键词: 景区厕所 游客感知 IPA分析 福州国家森林公园 |
| 英文关键词: scenic spots tourists' perception IPA analysis Fuzhou National Forest Park |
| 基金项目:国家自然科学基金项目（41871208）；福建省软科学研究项目（2016R0035）；福建省社科规划项目（FJ2016TWB
006）；福建省教育厅重点项目（JZ170286） |
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| 摘要点击次数: 567 |
| 全文下载次数: 418 |
| 中文摘要: |
| 以福州国家森林公园为例，采取随机抽样的方法对旅游厕所评价指标的游客重要性感
知和绩效感知情况进行问卷调查，运用SPSS17.0软件对数据进行IPA分析。结果表明：游客对景区
厕所评价指标的总体期望程度较高，但实际体验效果较差；游客对厕所地面洁净等方面期望较高，
而对文明如厕宣传等方面不太关注，对男女厕标识醒目等服务较为满意，对安装应急安全设备等
方面较为失望；厕所方便易寻等方面是景区厕所的服务优势，而洁手区域设置等方面则供给过渡，
文化构建等方面是景区厕所的发展机会，而厕所数量及分布等方面景区应重点改进。最后，对森
林公园景区厕所建设和管理提出创新建管方式、保持服务优势，减少过渡供给、避免资源浪费，把
握机会、发展潜在服务项目，加大投入，重点改善游客所需等建议。 |
| 英文摘要: |
| Taking Fuzhou National Forest Park as an example, the tourists' importance perception and performance per⁃
ception of each evaluation index of tourist toilet were investigated by random sampling, and the data were analyzed by IPA
with SPSS17.0 software. The results showed that the overall expectation of tourists for the evaluation index of scenic toilet
was high, but the actual experience effect was poor. Tourists had high expectations for toilet with floor cleanliness, but did
not pay much attention to civilized toilet publicity. Tourists were satisfied with services such as men and women toilet
marks, and were disappointed with the installation of emergency safety equipment. The convenience and easy to find toilet
were the service advantages of scenic area toilet. The supply transition and cultural construction were the development op⁃
portunities of the scenic toilet, and the number and distribution of the toilet should be improved. According to the results,
innovative construction and management methods were put forward in forest park scenic spots, the service advantages
should be maintained, the transitional supply should be reduced, the waste of resources should be avoided, the opportuni⁃
ties should be seized, the potential service items should be developed, and the investment should be increased. Tourist
needs and other suggestions should be valued. |
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