| 郭丽丽,秦志玉,刘跃萍.日照海滨国家森林公园游客感知评价研究[J].海南师范大学学报自科版,2017,30(3):332-338 |
| 日照海滨国家森林公园游客感知评价研究 |
| Evaluation of Tourists' Perception to Seashore NationalForest Park of Rizhao |
| 投稿时间：2017-04-10 |
| DOI：10.12051/j.issn.1674-4942.2017.03.015 |
| 中文关键词: 游客感知 评价 扎根理论 日照海滨国家森林公 |
| 英文关键词: tourists' perception evaluation grounded theory seashore national forest park of Rizhao |
| 基金项目: |
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| 摘要点击次数: 579 |
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| 中文摘要: |
| 为"自下而上"研究国家森林公园游客感知评价状况，以日照海滨国家森林公园
为研究对象，以游客网络点许文本为研究数据，运用扎根理论研究方法对数据归纳编码，提炼
出36个游客感知评价范畴，进一步归纳总结为出游期望、出行选择、旅游吸引物体验、配套设
施与服务体验、整体评价和行为意图6个主范畴，构建了国家森林公园游客感知评价模型，探
讨了国家森林公园与游客的互动模式，分析了游客感知评价的积极因素和消极因素，并相应提
出了对策建议，对促进日照海滨国家森林公园可持续发展有一定指导意义. |
| 英文摘要: |
| In order to explore the evaluation of tourists' perception to national forest park with the" bottom - up" research
method , taking Seashore National Forest Park of Rizhao as the object ,this paper , uses the grounded theory to analyze and
encode the tourists' comments data acquired from internet. It extracts 36 evaluative categories , generalized as the following
6 key categories: travel expectations , travel choices , tourism attractions experience , supporting facilities and service experience
, overall evaluation , and behavior intention. The paper also constructs a conceptual model of tourists' perception evaluation
to national forest park ， analyzes an interactive pattern between national forest park and tourists , discusses tourists'
positive and negative factors， and puts forward corresponding suggestions to promo协the sustainable development of
Seashore National Forest Park of Rizhao. |
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